Referral service and customer incentive in online retail supply Chain

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Referral service and customer incentive in online retail supply Chain

This paper studies an online retail supply chain that includes one referral infomediary and one retailer, in which the infomediary provides demand referral service to retailers and incentive rebates to customers. A linear dual-channel demand with the effect of customer incentive and horizontal service cooperation model was established, and then the optimal policies of infomediary and retailers ...

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ژورنال

عنوان ژورنال: Journal of Applied Research and Technology

سال: 2014

ISSN: 1665-6423

DOI: 10.1016/s1665-6423(14)72342-9